QUICK CONTENT GUIDE
- INFORMATION WE COLLECT
- HOW WE USE THE INFORMATION WE COLLECT
- SHARING OF INFORMATION
- INFORMATION WE RECEIVE FROM THIRD PARTIES
- YOUR CHOICE AND ACCESS
- REFERRAL PROGRAMS
- SECURITY OF YOUR INFORMATION
- EXTERNAL SITES
- CONSENT TO PROCESSING AND TRANSFER OF INFORMATION
- CONTACT US
INFORMATION WE COLLECT
INFORMATION YOU PROVIDE TO US
When creating a THE RAIL account, or connecting your already existing THE RAIL account with your Facebook account, we will also receive and store the certain information from Facebook, Inc. (“Facebook”), such as your name, user name, password, profile picture, unique Facebook identifier and access token, gender, birthday and email address. If you connect your THE RAIL account to Facebook, we will make available and/or share your Facebook user name and your Facebook profile picture to other THE RAIL users. Further, THE RAIL users may be able to use the THE RAIL service to search for or view your THE RAIL profile and the information contained therein, such as lists of favorite shows or shows checked into. In addition, your profile picture, name or username may be displayed to other THE RAIL users on various show pages. For example, another THE RAIL user that visits a particular show page may see the profile pictures of other THE RAIL users who are checked into that show. Please familiarize yourself with and use the settings in your profile, as they provide you with some options to adjust the information in your THE RAIL profile that may be viewed and your activities that may be shared.
INFORMATION WE COLLECT AUTOMATICALLY
Whenever you interact with the THE RAIL service, we and third-party advertisers and/or service providers may use a variety of technologies that automatically or passively collect information about how you access and use the THE RAIL service (“Usage Information”). Usage Information may include, in part, your browser or device type, your operating system, the page served, the time, the preceding page views, and your use of features or applications on the THE RAIL service, such as TV show viewing history, interaction with friends and group activities, THE RAIL Rewards history and your location (if you consent to enabling of location based services). This statistical data provides us with information about the use of the THE RAIL services, such as how many visitors visit a specific page, how long they stay on that page, and which hyperlinks, if any, they “click” on. This information helps us keep the THE RAIL service fresh and interesting to our visitors and tailor content to a visitor’s interests. We also maintain certain features such as allowing users to follow or become fans of other users, or follow or become fans of television shows or other content, and information we collect through these features is also Usage Information.
Technologies used on the THE RAIL service to collect Usage Information may include, but are not limited to:
Cookies. Cookies are data files placed on a device when it is used to access the THE RAIL service. Either we or our third-party advertisers or service providers may place cookies or similar files on your device for security purposes, to facilitate site navigation and to personalize your experience while visiting the THE RAIL service. Cookies allow us to collect technical and navigational information, such as your browser type, time you spend on the THE RAIL service and the pages you visit. Cookies allow us to select which of our advertisements or offers are most likely to appeal to you and display them while you are on the THE RAIL service. If you would prefer not to accept cookies, you can change your browser settings to notify you when you receive a cookie, which lets you choose whether or not to accept it; or set your browser to automatically not accept any cookies. However, please be aware that some features of the THE RAIL service may not work properly because we may not be able to recognize and associate you with your THE RAIL account. In addition, the offers we provide when you visit us may not be as relevant to you or tailored to your interests.
Pixel tags. A pixel tag is a transparent graphic image, sometimes called a clear GIF, web beacon or tracking beacon, placed on a web page or in an email, which indicates that a page or email has been viewed. In addition, a pixel tag may tell your browser to get content from another server.
We also automatically collect your IP address or other unique identifier (“Device Identifier”) for the computer, mobile device, technology or other device you use to access the THE RAIL service. A Device Identifier is a number that is automatically assigned to your device when you access a web site or its servers, and our computers identify your device (including its location) by its Device Identifier.
Our audio verification technology is based on a manual check-in process. Audio verification is only activated when you manually tap the app to check-in to a television program and not at any other time. We identify the television program based on the audio signal, using our audio verification technology. Our technology converts the audio from the TV program into a sequence of numbers that our servers use to match the television program. No actual audio is recorded or transmitted from the app to our servers, and our audio verification technology does not allow us to recreate any audio from the sequence of numbers transmitted to our servers.
HOW WE USE THE INFORMATION WE COLLECT
We use the information we collect about and from you for a variety of business purposes, including, for example, to deliver rewards, respond to your questions and requests; provide you with access to certain areas and features of the THE RAIL service; communicate with you about your account and activities using the THE RAIL service and changes to any of our policies; tailor content, advertisements, rewards and offers we serve you; improve the THE RAIL service; to process applications and transactions, and for our internal business purposes. In addition, we may your Personal Information for other purposes for which you otherwise provide your consent. We may also post on social networking or third party sites that you are viewing a particular television show, using the THE RAIL service, or post your comments or other submissions about a show or use of the THE RAIL service on such websites or on other media channels.
If you provide us with any financial-related information to obtain products or services from third-party merchants through the THE RAIL service, we will use the financial information you provide to bill you for those products and services. By submitting to us your credit card and related personal information, you are authorizing us to use that information, including by sharing it with the merchant and the credit card company, in order to confirm and fulfill your order. We will not otherwise use or distribute your financial information without your prior approval.
SHARING OF INFORMATION
Display of Usage Information within the THE RAIL Application: The THE RAIL application is designed to help you share information with with your guests. Much of the information you provide us, including Usage Information, is information you are asking us to make public. This includes not only activities in which you engage in the THE RAIL application, but also the metadata associated with those activities, such as the time you engaged in those activities. This also includes the lists you create, the people you follow, the television shows or other content that you are a fan of, the advertisements you view, the people that you are a fan of, content you choose to post, and many other bits of information that result from your use of the Services. Our default is almost always to make this information, including Usage Information, public for as long as you do not delete it from the THE RAIL application. However, we generally give you settings to make the information more private if you want. Your public information is broadly and instantly disseminated. For instance, your public user profile information may be shown in the Activity Feeds of other users, and may be displayed to show that you are a fan of a particular show or other content. This Usage Information may be searchable by other users of the THE RAIL application, even other users whom you may not know. When you engage in activities within the THE RAIL application such as becoming a fan of particular television shows or other content, becoming a fan of other users, watch advertisements or redeem rewards, you should understand that this information will be public unless you have adjusted your settings to make some of this information private. You should think carefully about engaging in these activities since you are making this information public.
Third Parties Providing Services On Our Behalf. In order to carry out your requests, to make various features, services and materials available to you through the THE RAIL service, and to respond to your inquiries, we may share your Personal Information with third parties that perform functions on our behalf (or on behalf of our affiliates). These may include, for example, companies or individuals that host or operate the THE RAIL service, analyze data or provide customer service; advertisers; merchants, sponsors or other third parties that participate in or administer our promotions or provide marketing or promotional assistance (such as in connection with the THE RAIL Rewards Program); and partners in co-branded sites or sites that state that they are “powered by” either us or third party partners. We may also use your Personal Information or share it with our subsidiaries, affiliates, sponsors, partners, advertisers or other third parties to provide you with product information and promotional and other offers.
INFORMATION WE RECEIVE FROM THIRD PARTIES
YOUR CHOICE AND ACCESS
You may always request that we not share your Personal Information with third parties. In addition you may request that we not send you information or offers, or that we not send you push notifications, emails, newsletters, or other communications. To make any such request: (1) modify your account settings; (2) send us an email at support@THE RAIL.com; or (3) follow the removal instructions in the communication that you receive. Your opt-out request will be processed within 30 days of the date on which we receive it.
To modify, verify or delete any of your Personal Information that we have collected, you may edit your account user information or contact us at the above email address. In addition, you can control how your profile is publicly displayed by changing your privacy settings. For more information on how you can control your privacy setting, click here.
In accordance with our routine record keeping, we may delete certain records that contain Personal Information you have submitted to us. We are under no obligation to store your Personal Information indefinitely, and we disclaim any liability arising out of, or related to, the destruction of your Personal Information. Please note that it is not always possible to completely remove or delete all of your information from our databases without retaining some residual data because of backups and other reasons. Finally, please be aware that we do not control certain privacy settings and preferences maintained by our social media partners like Facebook and Twitter. If you wish to make changes to those settings and preferences, you may do so by visiting the settings page of the appropriate social media site.
We may allow you to refer friends to the THE RAIL service via email and social networking platforms. If you refer a friend by email, we will collect the name and email addresses of proposed recipients to send the email on your behalf. We may also use your name and email address in order to identify you as the initiator of the email. Please inform your friends that we may send them emails on your behalf.
SECURITY OF YOUR INFORMATION
We take information security seriously, and we use reasonable security measures to help protect against the loss, misuse or alteration of your Personal Information. Please note, however, that we cannot ensure the security of any information you transmit to us or that we store. You use the THE RAIL service and provide us with your information at your own risk.
The THE RAIL service may contain links to external third-party sites that we do not own or operate. This may include links from advertisers, sponsors and/or partners that may use our logo(s) as part of a co-branding or co-marketing agreement. We do not control, recommend or endorse and are not responsible for these third-party sites or their content, products, services or privacy policies or practices. These other sites may send their own cookies to your device, they may independently collect data or solicit Personal Information and may or may not have their own published privacy policies. You should also independently assess the authenticity of any site which appears or claims that it is one of our services (including those linked to through an email or social networking page).
CONSENT TO PROCESSING AND TRANSFER OF INFORMATION
We operate the THE RAIL service in the United States. Our use of your information necessarily involves the transmission of data on an international basis. If you are located in
the European Union, Canada or elsewhere outside of the United States, please be aware that information we collect may be transferred to and processed in the United States. By using the THE RAIL service, or providing us with any information, you consent to the collection, processing, maintenance and transfer of such information in and to the United States and other applicable territories in which the privacy laws may not be as comprehensive as or equivalent to those in the country where you reside and/or are a citizen.
Last Updated: February 10, 2017