Friday, April 21, 2017
WINGS: Spice up food and beverage sales with the perfect pairing.
Hot wings and cold beer are a time-tested tradition — and one that is easier than ever to capitalize on. Thanks to a partnership between HEINEKEN USA and FRANK'S REDHOT® Sauce, there’s now a guide to help you provide a wing and beer pairing that is sure to delight guests and help you enjoy higher-than-average check rings and profits.
HACK: Prevent Avocados From Browning [Restaurant Hacks]
Avocados go brown in a blink of an eye, but you can expand your restaurant's avocado's shelf life with this little known tip.
DID YOU KNOWs…
Don’t Eff W Brady Fans
On Monday afternoon, ESPN’s Twitter account asked a Boston guy for permission to use his hilarious photo from the Boston Marathon. The Bostonian fired back on Twitter with his bitterness about how ESPN treated Tom Brady. Check out the exchange here.
Coffee (Does) Grow on Trees
Starbucks has pledged to donate 100 million healthy coffee trees by 2025 to make up for the world’s dwindling coffee supply. This is a part of a larger goal dedicated to making coffee the first sustainable agricultural product in the world. Make that a Double Shot.
Ikea Restaurants Biz
Ikea is looking to make more money off their already popular in-house cafeteria with standalone restaurants. They found that in 2016, the company served 650 million people and sold $1.8 billion in food alone. That year, 30% of customers came to Ikea just to eat. TBD on whether you’ll need to assemble your meal.
BARTENDERS GUESS WHO IS UNDERAGE
Why it matters to you: would you be able to spot an underage drinker in your restaurant?
Working in restaurants, we’ve all seen a variety of fake IDs and have kicked out multiple people because they were under age. Thrillist took the issue upon themselves with a video where bartenders (some in the business for over 43 years) played a guessing game of whether each guest was legal or not. It turns out that the bartenders in the video were extremely inaccurate with detecting age through visual cues, even if they’ve had decades of experience. Only two bartenders get a majority of the ages right, one correctly guesses 6 out of 10 while the majority failed.
The bartender with 43 years of experience serving guests only guessed 50% of the group accurately. In all fairness, the video puts the bartenders at a disadvantage because only three people were over 21. Age can be such a difficult thing to guess especially currently when most teenagers appear much older than their true age. It is extremely important for restaurant operators to be cautious with checking IDs to avoid any type of liability. Many establishments have pre-shift meetings with bartenders to discuss tips and strategies to ensure everything is and will be running smoothly.
PLEASE AND THANKYOU
Why it matters to you: great customer service can drastically impact overall revenue.
In the past, we’ve talked about how Chick-Fil-A is statistically the politest restaurant chain. Many credits a portion of the chain’s success to the fact that they require all employees to say “please” and “thank you,” while also smiling at the drive through window. According to a report released by QSR Magazine, Chick-fil-A employees said "thank you" in 95.2% of drive-thru encounters, based on data from nearly 2,000 visits to 15 restaurant chains. For comparison, KFC had a "thank you" rate of 84.9% whereas McDonald's rate was 78.4%, putting it in 14th place out of the 15 chains analyzed.
Chick-fil-A has taken multiple initiatives to make their drive through strategy as customer friendly as possible. The chain has dedicated teams specifically for drive-through customers consisting of “compatible Chick-fil-A employees, and sends employees with tablets out to the drive-thru lane to take orders when lines begin to form.” In 2015, Chick-fil-A generated more revenue per restaurant than any other fast food chain in the United States and many industry analysts credit their success from customer service. This approach to customer service can often be overlooked and truly makes a difference based on revenue.
Hero Image Courtesy of Thrillist