MARKETING: How to Market Your Healthy Food to Attract Health Enthusiasts
People have always known they should eat healthy, but some people take it to the next level. Whether it’s because of health issues or they are just passionate about only putting the best into their bodies, eating healthy is more popular than ever. This health food enthusiast’s market is one restaurants can’t ignore. As healthy lifestyles grow in popularity, your restaurant needs to market to those who are passionate about eating only the best foods.
DID YOU KNOWS…
“They Don’t Even Have Can Openers”
The sales of packaged fish dropped 40% over the last three decades, according to the Department of Agriculture, so of course “Big Fish” turns to America’s favorite scapegoat – Millennials. One exec claimed Millennials “don’t even own can openers.” As one might imagine, the Internet had a field day over that. The exec fell victim to one of the classic blunders: Never get in a flame war with Millennials.
End of the Messi-Ronaldo Era?
After having been named the Best FIFA Men’s Player of the Year in September, Luka Modric completed his double Monday night by being awarded the Ballon d'Or as well. Modric's triumph ends a decade-long reign of Cristiano Ronaldo and Lionel Messi over football's most prestigious individual prize. Whether or not this is the end of the Messi-Ronaldo era remains to be seen though.
Xmas at Downton Abbey
A European travel company is offering tickets to a Christmas ball held at Highclere Caste (where the show Downton Abbey was filmed) on Dec 15. Tix are going for a measly $624 US, however. On the menu includes a champagne and canapé reception, a three-course dinner, tours of the estate, Christmas carol performance and a possible visit from Lord and Lady Carnarvon.
GETTING IT RIGHT, WHEN AN EMPLOYEE GOES WRONG
Why it matters to you: Don’t make firing someone more complicated than it already is.
Nobody likes to fire people, do they? Unfortunately, it’s a fact of life, at least in our industry. The good news is, there are things you can do to avoid that process being difficult and potentially disruptive. That’s why the Top 9 Termination Mistakes are so relevant any operator. It’s the self-inflicted wounds that are the worst. Blunders like failing to pay vacation time or not behaving consistently only reflect poorly on your in your community. Yes, your community, where your former employees live and have friends. While you can’t control the behavior of others, if you don’t make these mistakes, it shows you can control your own.
Some of them are such a basic aspect of operations that if you focus on them you will end up improving your whole business and not just properly terminating someone. Poor communication of why the person is being terminated is only confusing to the employee and undermines the credibility of any explanation. Similarly, being consistent in your application of policy is crucial. If an employee can demonstrate different outcomes from an analogous infraction, then your credibility is damaged. So, while the nature of professionally terminating someone is in the moment, the best practices promise to improve your business as a whole.
WHY IS ALWAYS BAD NEWS?
Why it matters to you: Our industry is waiting for equilibrium between supply and demand.
It seems like the only bad news that is coming out with regards to the economy these days is from the restaurant industry. If it’s not about the historic low unemployment making it impossible to staff, the news focuses on how traffic is dropping in all styles of the full-service segment. Well, in a piece on RestaurantBusinessOnline, Technomics reveals that varied menu chains and sports bars were down 7.3% and traffic was down 10.5%. The central argument being made is that as long as there are too many restaurants operating, this trend will continue. If you also follow the news then you know that chain restaurant expansion doesn’t feel like it’s slowing down one bit.
So, where will this new equilibrium come from? If I had to guess, I’d say that independents will continue to feel the crunch and become more scarce overtime. That may sound cynical, but I think it’s just the obvious answer. There will always be places where independents will thrive, but they will become more of the exception than the rule as the war for America’s appetite continues. Now that isn’t to say independents can’t compete. Nothing could be further from the truth. But, it’s up to you to remain relevant and competitive, because nobody is coming to save you.
[Source: Restaurant Business Online]