WEBSITE: How to Link Build for Your Restaurant’s Website
Of all the factors Google looks at before ranking a website on a search result, one of the biggest is backlinks. Sure, good content can help a website rank, along with proper SEO backend work and making sure all of your tags are on point, but having outside links pointing to your website is one of the most powerful metrics they use.
So, if you want your restaurant to rank higher than your competitors in search results, you can’t ignore the power of links pointing to your website. The question becomes: how do you get those links?
DID YOU KNOWS…
Trouble in the Bay Area?
Last week, protestors in San Francisco blocked the path of commuter buses shuttling workers to Silicon Valley. Claiming the tech sector is destroying their city, the demonstrators piled electric scooters in front of coaches enroute to Google, Apple and other hi-tech companies. Even though those companies have brought enormous success and wealth to San Fran, prices have soared, particularly for property. The growing levels of dissatisfaction in the Bay Area can be seen by the results of a new survey. Conducted by the Bay Area Council advocacy group, it found that 46% of voters plan to move away. That's a noticeable increase on 2016 when 34% of people agreed they'd move out due to the situation.
Sunday Night Baseball Boycott?
The New York Yankees are not fans of ESPN’s Sunday Night Baseball schedule. They dislike it so much they’re threatening to boycott ESPN over it. Why? Well the Yanks are set to play on the road for Sunday Night Baseball the night in Toronto before a road double-header in Baltimore. That means a very late-night trip before having to play two more games. Since the team can’t boycott the televising schedule, they’re threatening to boycott speaking with ESPN personnel.
To Kill a Spider
A student ordered $17 of KFC just so a delivery driver would show up and help her kill a spider. Now that’s creative thinking to get around your arachnophobia. Of course, the 22-year-old gambled that the KFC driver also didn’t share in her fear of spiders, but we applaud her ingenuity. Oh, she ordered a filet burger meal with popcorn chicken and a Pepsi… in case you were wondering.
BAKER V SAME-SEX CAKE
Why it matters to you: The U.S. Supreme Court ruled in favor if a Colorado baker who declined to make a wedding cake for a gay couple.
In today’s portion of ‘Why aren’t we passed this as a society? This is getting ridiculous…’we have this Supreme Court case where a baker in Colorado declined to make a wedding cake for a gay couple. The Supreme Court ruled in favor of the baker but warned that their narrow decision does not allow businesses or employers to discriminate because of their sexual orientation. The 7-to-2 decision found that the Colorado Civil Rights Commission didn’t properly consider the baker’s free exercise clause rights because he said it went against his religious beliefs to sell a cake for a same-sex wedding and treated his case differently than similar cases.
This is case is a disgusting and muddy mess. For one, the Supreme Court is always careful as to not infringe upon someone’s religious rights, so they must be cautious of the Baker but secondarily they must also be careful as to not discriminate against the gay couple. It seems like a relatively cut and dry scenario, and we are all for standing up for your rights/against discrimination, so we get it. The unfortunate reality is that the baker won the case (in a constrained matter), so we worry that even with the case’s constrained results that some business owners will see it as an opportunity to discriminate with minimal penalties.
MILKSHAKES BRING ALL THE BOYS TO THE YARD…
Why it matters to you: Customers are turning to milkshakes as snacks and are generally willing to pay a little more for the brand-name ingredients.
We reported a little while ago about the benefits of amp-ing up your frozen drink menu for the warm/busy season this summer. Whether it is marketing them differently or just ensuring that the kids aren’t left out, there is a lot of money to be made if you can really nail your system down. Hershey’s recently reported that around 35% of customers (and growing) are ordering milkshakes as a snack at least occasionally and 57% of people are also more-willing to pay more for brand-name ingredients. This comes as no surprise to us. People are always more willing to trust big-name brands in the restaurant setting. Brand recognition is incredibly important.
This is exactly why we stress about marketing your frozen drinks differently and including the kids during this time of the year. You are much more likely to increase your sales if you can successfully include both of these tactics in your frozen drink menu plan. Oh, and of course also don’t forget to check out our article on how to do so, it is time to take the reins on the summer and maximize your profits!