MARKETING: Sports Bar Marketing Fail: Not Speaking Like a Sports Fan
One area in which the majority of sports bars fail on social media, ironically, is on the sports side of things. So many sports-themed locations fail at speak the sports fan language. One would imagine, if you’re running a sports bar, you’re a sports fan, right? It’s time for these places to talk like a fan. Here’s how to get it right.
DID YOU KNOWS…
Beer That’s Magically Delicious
Ever wished your beer tasted liked Saturday morning cartoons? Well, Lucky Charms is getting its own beer this weekend. Brewed by Smartmouth Beer, the Saturday Morning Marshmallow IPA is made with pounds of marshmallows (some toasted) along with tropical fruity Calypso hops. Call us morbidly curious at best.
Kareem Auctions for Charity
NBA legend Kareem Abdul-Jabbar is auctioning off his championship rings. But he’s not doing it because he’s in desperate need for cash. He’s doing it to raise money for charity. He’s auctioning off four of his six championship rings. Money raised will go to his charity, the Skyhook Foundation. Online bids are already creeping close to $100,000.
Binge on Your GoT Feelings
Game of Thrones Oreos are hitting shelves just in time for the show’s final season. There’s nothing super special about the GoT Oreos, however. They’re made and taste just the same as your regular Oreos. The difference is a redesigned package. The packages should also come with a box of tissues to sop up the tears as one-by-one our fav characters drop like flies in this final season.
FROM THE MOUTHS OF….
Why it matters to you: Chain operators got together to discuss employee issues and here is what they learned.
At the recent TDn2K’s Global Best Practices Conference, chain operators got together to discuss the overall status of labor in the restaurant industry. The multiday event held in Dallas revealed some serious data-driven observations about our industry that no one should ignore while managing labor in today’s market.
One revelation that most of you won’t find all that revelatory is that 51% of current employees are currently open to or actively seeking a new position. However, as a manager, the fact that 52% of departing employees believe their bosses could have done a something to retain them. Unsurprisingly, a corollary data point asserted that employees that don’t feel recognized for their efforts are twice as likely to quit in the coming year.
For us the most damning conclusion was that only 12% of staff believe their company did a good job onboarding them into their new position. This is a terrible way to begin a relationship that you want to last as long as possible. This is solid proof that the inherent value of making a staff person feel welcome and have their transition smoothed directly impacts your turnover. Given the conclusion that replacing a staff member can cost your business thousands, all of these data points demand your attention.
[Source: Restaurant Business Online]
DEATH OF A (HOME MEAL KIT) SALESMAN
Why it matters to you: The shine has come off the bloom of home meal replacement services.
Much was made about the future of meal-kit home delivery systems over the past few years. Consider that Blue Apron was valued at almost $2 billion as recently as 2015. Fast forward and even the Millennial audience that fueled the rise has begun to see issues with the concept. What’s the problem, you ask? Let start with the packaging and cost of delivery. Both are driving consumers to reconsider the added convenience that comes from a portioned meal with simple preparation instructions. These problems have contributed to the recent decline in an already crowded market, but they aren’t the root, according to a recent Blue Apron Reddit thread.
Instead of being put off by the packaging, the consumers actually see the meal deliveries services as instructors as much as a convenience. Once they have followed a recipe, users feel enabled to cook it again without the intervention of the meal replacement service. This revelation and the news that meal-kit services are waning is all good for our industry.
Restaurants fulfill two simple functions for diners -- convenience and expertise. A restaurant meal is the essence of convenience since the guest must only sit comfortably while we prepare, deliver, and clean up after their mean. As for expertise, we have equipment and facilities that allow us to deliver food experiences the home cook is unlikely to duplicate. So, all in all the demise of the meal-kit segment speaks very well for the future of our industry.