Marketing

3 Alternative Ways for Restaurants to Market Frozen Drinks

3 Alternative Ways for Restaurants to Market Frozen Drinks

The summer season means frozen drink season for restaurants and bars. And lots of times, frozen drinks market themselves to guests. But sharp restaurant operators will look for fun and engaging ways of marketing their frozen drink program, including featured frozen drink of the day, thematic menus, frozen drink pairings, and even tastings.

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What's Hot in Restaurant Design in 2018

What's Hot in Restaurant Design in 2018

A restaurant’s design should tell a story and give personality to the business. Here are the top design trends in restaurant design in 2018, everything from trendy restaurant lighting, eco-friendly restaurant design, visible kitchen restaurants, and photo-friendly decor.

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The Pros & Cons of Creating Viral Food Items

The Pros & Cons of Creating Viral Food Items

Every restaurant operator wants their business to go viral, but there are risks involved if you succeed. Be sure you know what you might be buying when trying to sell a new viral food idea.

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What Can Restaurant Operators Learn About Product Development from Bose?

What Can Restaurant Operators Learn About Product Development from Bose?

The restaurant industry can learn from technology businesses. Restaurant operators should approach their menu development & menu management the same with tech giants, like Bose, conduct their product development — with live, useful customer feedback.

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How to Make Preparing Frozen Drinks Not Suck

How to Make Preparing Frozen Drinks Not Suck

Successful restaurants sell frozen beverages, especially during the summer months. Here are tips bars & restaurant operators can use to build a successful frozen drink program to create buzz, boost profits, and give guests an amazing drink experience.

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Six Tips for Responding to Online Restaurant Reviews

Six Tips for Responding to Online Restaurant Reviews

The majority of Americans look at online reviews before making purchasing decisions -- that includes online restaurant reviews. Restaurant operators should go the extra mile to engage these restaurant reviewers (good & bad). Just use a little extra care.

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How to Get Local Groups to Become Your Restaurant's Regulars

How to Get Local Groups to Become Your Restaurant's Regulars

Guest regulars are the Holy Grail for restaurants but they're not always easy to come by. Restaurant operators & marketers could win more restaurant regulars by being proactive and hunting down local social groups in their areas.

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