Are you using social media to drive people to your bar? Are you communicating with your customers on Twitter, Instagram, or Facebook? Are you posting photos and videos on social media sites? Are you participating in social media-driven contest created by brands to support bars just like yours?
Hopefully, you answered YES! to all of the questions above. If you didn’t, I don’t want you to feel like you just failed a test. When it comes to social media for your bar, it’s not a zero sum game. You always have the opportunity to start, improve, or increase your social media efforts at any time. That’s one of the things that’s so great about being a bar operator in today’s age of technology and social media. You are never closed out of the conversation.
At its core, social media is an opportunity. It’s an opportunity to market your business, stand out from your competition, engage your community, connect with customers, and much more. That’s why it’s so important to be aware of all of the unique social media opportunities available to your bar.
Did you know that Dos Equis is running a social media contest, free to participating bars, that rewards your customers with great prizes and motivates them to check-in when they’re having fun in your venue?
The Dos Equis MVP Search challenges guests to prove that they are the most interesting sports fans in bars across the nation. By writing the most interesting sports tweet, one of your customers could win StubHub e-credits to use for the game of his choice. The program is supported by great POS materials to help promote the contest in your bar and motivate guests to check-in.
This is exactly the kind of social media opportunity that needs to be on your radar. So, join the Dos Equis MVP Search program and say YES! to social media opportunities. It’s as simple as adding your bar to the contest. In less time than it takes to pour a pitcher of beer, you’ll be part of a social media contest that will motivate your customers to tweet about your bar.
Contact Your Dos Equis Distribution Representative to Request Campaign POS Materials
Image by Jason Howie.