The Daily Rail: Soon You Can Order Food On Facebook

Wednesday, May 24, 2017


Today's Specials:


BUSINESS: Lean on Restaurant Employee Incentive Programs to Boost Your Profits

By using restaurant reward & incentive programs for staff, you can add thousands of dollars to your bottom line per month. So why aren’t more restaurants doing just that?




Food Ballin’

An NBA team plays 82 games (and a couple more if they’re lucky), but meanwhile, players eat hundreds of meals during the season. When it’s time to pick a place to eat, the players consider a variety of factors on making a decision. Here are ten restaurants the league loves and why.


Monday Night Football Fallacy  

An expert sports media analyst has created controversy by recommending ESPN drop Monday Night Football to increase the network’s operating income by 50%. The network has been in hot water recently with a string of layoffs but it’s highly unlikely they drop MNF.


Hangin’ with the Pizza Guy

Munchies profiled a pizza delivery guy to document his crazy interactions from getting robbed, to being offered drugs (and everything in between). Side note: your pizza guy is probably high AF.



Why it matters to you: soon users will be able to order food via Facebook.

Facebook has introduced a new feature that allows users to order food from a user’s favorite restaurants. Essentially, Facebook users will be able to click on an ‘Order Food’ button in the main navigation panel, then choose to order from restaurants within the vicinity. This feature is thought to play off one they introduced last year that let users order food through a restaurant’s Facebook page. Now, the entire process including checkout, takes place over Facebook, limiting the responsibilities required by the establishment. Restaurants are sorted by type of cuisine, price range, and ratings, similar to other food delivery apps.

Social media sites have launched similar features as a means to make the users’ life easier while also helping out the restaurant industry. The new Facebook feature is still in its initial stages of development based on supposed technical difficulties. According to TechCrunch, some of the pages did not load properly while other times the feature appeared and disappeared from the navigation menu. While the feature is successful or not, establishments should prepare pick-up mobile-ordering strategies accordingly. Once the app becomes available to the public, restaurants could see a rise in online ordering from hungry social media users.



Why it matters to you: Mike’s has rebranded to apply to male millennials.

Beverage companies are using new tricks to appeal to new audiences. The latest company undergoing some major rebranding is Mike’s Hard Lemonade. Mike’s has launched a bright new campaign with the hopes of attracting more millennial male consumers. The main issue that the brand has faced, “as it turns out, most younger millennial men have no idea what Mike’s Hard Lemonade is.” With an aim to grab the attention of a specific audience, the brand teamed up with an advertising agency in Chicago to deliver a “happy and bright” new campaign via social, digital, TV, and print. The idea for the campaign came from the concept that anyone who drinks Mike’s Hard Lemonade is happy.

The concept of appealing to younger (more millennial) audiences is something many brands have been struggling with for months. Each generation has qualities that differentiate them from the next, and for Mike’s Hard Lemonade, it’s taking a product that has a certain connotation and developing it into something more universal. Their new video advertisements channel a graphic tone that is unlike any of their content in the past. Many of the ideas they are using replicate similar ideas found on Tumblr incorporating the “meme phenomenon.” Some of their techniques are examples of how we could think outside the box to attract younger guests.