Thursday, August 17, 2017
MARKETING: Don’t Build Your Restaurant Promotions Alone
The key to creating successful sports bar and restaurant promotions is to not build them alone. Here are three tips for teaming up with your favorite food & bev dealers to build amazing promotions.
DID YOU KNOWS…
Pizza delivery workers often experience strange interactions while simply delivering a pizza. YouTube Channel NELK pranked their pizza guys by recruiting an Instagram model to answer the door wearing nothing but a smile. Some tried to keep it cool, while others were hilariously uncomfortable. Warning: NFSW
Leave Your Pineapples at Home
A popular UK music festival has banned concert goers from bringing pineapples to the festival. The Reading and Leeds music festival will prohibit items including guns, fireworks, and now pineapples. Management noted that cleanup is made much harder when people leave behind their pineapples. Apparently, nobody seems to enjoy pina coladas.
Amazon Instant Pickup
Amazon is still trying to take over the world. This week they introduced an Instant Pickup option; a new service that lets you order essentials like snacks and phone chargers online, then pick them up at nearby locations “within two minutes.” Because who wants to wait more than two minutes?
AMAZON & FACEBOOK JOIN RESTAURANT TECH
Why it matters to you: Restaurants are turning to Amazon and Facebook to stay ahead of the technology game.
Restaurants have become a breeding ground for competition. As top dining trends make their way through the restaurant industry such as fast casual concepts, delivery, and mobile ordering; many establishments are using top technology from Facebook and Amazon to stay ahead of the curve. Not only are top Silicon Valley companies expanding their touch in the restaurant industry, but major chains including TGI Fridays have introduced features that allow guests to pay using their Amazon account. Similarly, restaurants have turned to Facebook’s new feature that allows users to order their food as they find it on social media.
In an article from AdAge, called Facebook and Amazon Become Weapons in Restaurant-Ordering Arms Race, competition in restaurant technology is examined. The restaurant industry is experiencing similar problems as the retail, where there are too many physical locations while customers prefer to have everything delivered while also preferring to order mobility. As we’ve noted before, other top chains such as Starbucks, have tried to implement similar programs while fumbling with their execution. The underlying challenge is meeting the customer on whichever device happens to be in front of them, while also creating a seamless experience hassle free. Watching these top chains fail and adjust course will serve as a great hint for how we can implement similar changes to our own business.
FORMS OF WORKPLACE ABUSE
Why it matters to you: Is your staff harassed in the workplace?
Many restaurant workers have experienced working long hours from double shifts while also constantly trying to earn tips that are sometimes not guaranteed. Not only can these factors contribute to an overall problem, but can unintentionally contribute to an unsatisfactory work environment. A new report from a data research firm found that in addition to physical and emotional barriers, abuse and harassment are also present in US working environments. The analysis found that there is a correlation between workers dealing with physical exertion while also experiencing abuse and harassment while in the workplace.
In addition to the strenuous aspects of the job, there can be other interactional problems that can contribute to a toxic work environment. This infographic shows that over the past year, 9.6% of men and 11% of women experienced bullying or harassment while working. Also unsurprisingly, women were found far more likely to endure unwanted sexual attention than men. Just under 5% of women were found to experience unwanted sexual attention regularly per month. Although these percentages may seem small to begin with, the added physical and emotional impact the job can obtain will cause employees to become more volatile. It is our job to watch for signs of harassment and burnout, to effectively care for the wellbeing of our staff.