What is the Rail’s Bar Ambassador Program?
The Bar Ambassador Pilot Program is a collaboration between The Rail and national beverage alcohol brands that are ready to roll out a new product. The program allows you to recognize, and reward, your best bar and service staff by including them as ambassador candidates. Those selected as ambassadors will gain the experience of participating in a national marketing campaign, get direct training in managing on-premise promotions, and even win some schwag for their efforts.
What are the Benefits?
There are benefits for both your service staff as well as your business.
For Your Staff
Career development. Millennials and Gen Z employees want more than just a job. They want careers at business’s that invest and help them develop their skills. The Bar Ambassador Program delivers a promise of growth and opportunity to your staff, increasing the breadth and depth of their industry skills, such as sampling, guest interactions, and social media content creation.
Team recognition. Even something as simple as telling a staff member that you believe in them is an incredibly affirming action, never mind nominating them for a national marketing opportunity. Being nominated for Bar Ambassador Program will demonstrate to your staff that you are delivering on their expectations of growth and development.
Cool schwag & prizes. While career development and recognition are the star benefits of this program, who doesn’t like the chance to win some free stuff for their efforts? Participating bar service staff will be able to win cool prizes as they progress through each promotion.
For Your Bar/Restaurant
Work with nationally-recognized brands. Studies have shown consumers trust companies that partner up with brands they already trust. By having your bar participate in the Ambassador Program, you instantly connected your business to the quality and brand of the alcohol beverages the program will promote. Additionally, you are leveraging the resources of a national brand to amplify your own marketing efforts.
Improved employee retention. Staff turnover is expensive and losing your all-star employees is even worse. Bars and restaurants need to find new ways of keeping their staff happy, healthy, and feeling appreciated. This program allows you to point to more than just flexible hours and high tip earnings as reasons to join and stick with your team.
Built-in marketing efforts. Marketing and promotions are hard enough when you simply create your own programs then execute and pay for them. The Bar Ambassador Program literally does all this for you, building marketing promotions, supplying in-house marketing materials, conducting staff training, and more.
Requirements
Operates in the Los Angeles, Boston, or Providence, RI market.
Are engaged on social media & have active followers.
Have a passion for their profession and want to be part of the brand-building process