If you’re looking to increase your guests’ dwell time, increase visits and also reel in some new guests, digital signage is the way to go. And a study has shown that alternate content like CHIVETV can help you do all three. Here’s how.
DID YOU KNOWS…
Over Half A Million Ronaldo Jerseys Sold
Even before kicking a soccer ball, Ronaldo is starting to pay back some of his hefty transfer fee. As soon as the official Ronaldo kit was released by Juventus, it immediately flew off the shelves with 520,000 jerseys sold in just 24 hours. According to Business Insider, that adds up to $62.4 million, nearly half the transfer fee. Recouping all the money through merchandise sales isn't as straightforward as it sounds, however. Soccer clubs tend to receive only about 10% to 15% of the revenue the kit manufacturer generates from merchandise sales, meaning Juventus will probably make (a still not too shabby) $9 million.
How Much Should Your Somm Know?
So, you hired (or are thinking about hiring) a sommelier to boost your restaurant’s wine-IQ. But just how much should your sommelier know? This episode of the VinePair Podcast gives their thoughts on the matter.
French Fry Assault
A 13-year-old boy was charged with assault for blowing a McDonald’s fry out of a straw. And here we thought straws were just bad for the environment! The teen in question attempted to hit his friend in the face with the fry but missed and instead hit a woman eating nearby. The woman confronted the teen (and his friends), and the fight spilled out of the restaurant. The kid was eventually charged but charges were eventually dropped – after two magistrate trials. What a world…
RENTING OUT A TABLE
Why it matters to you: New apps are offering empty tables up to freelancers and remote workers for a fee.
We have all found ourselves walking into a café full of people on their laptops or worked countless shifts with these people taking up our tables, right? Can be pretty annoying if they’re also taking up all of the good tables and not paying a damn thing for them, too. Well those days may be about over. A couple of tech startups are allowing restaurant operators to “transform” their dining rooms into coworking spacesthat can be rented out for the 9-to-5 herd.
For example, let’s say you partner with Kettlespace (one of the restaurant/coworking space tech companies). Every morning an employee of theirs comes in and sets up extension cords, coffee and tea for workers. Coworkers pay between $25 and $49 a month to use your restaurant as their own mini workplace, coming and going as they please. It’s not a bad program if you have an extra floor that typically goes to waste during the day, are closed until dinner, or have a few really slow days. Not a bad way of getting additional and steady income. Another positive is the company’s goal to “preserve your current state of normal.” So, if you open at 5pm, Kettlespace will ensure everyone is cleaned up and out before it would ever interrupt you daily business.
We really dig this idea! Plus, you can take advantage of the coworking space program even further by offering a small lunch menu. No sense in anyone having to leave a restaurant to go get food from one of your competitors eh? This could also speed up those slow lunch times we all see on occasion…
NO DINER LEFT BEHIND
Why it matters to you: When a couple opened a crepe restaurant years ago deaf restaurants were a novelty. We should follow their lead.
As a manager or operator, take an honest step back and really consider how accessible your establishment is for all types of guests What is the conclusion you come to? Beyond a wheelchair ramp and maybe a button for one of your doors, there probably isn’t much going on right?
Most of us can can and need to do better. One way is hiring deaf employees and ASL-skilled employees would be an excellent step forward. Starbucks’ first signing store in Malaysia was staffed with both hearing and deaf baristas who speak ASL (American Sign Language). The staff also wear patches and buttons that say “I Sign” on them. It’s a small first step that opens so many doors.
Some of these accessibility steps may be more difficult than others but remember this: beyond just helping others and progressing for the greater good, the more accessible your restaurant is the more business it can receive. There really is no bad angle here it is a win no matter how you look at it.