Google continues to root itself in the restaurant industry. Recently, the search company unveiled ‘From the Menu’ which allows guests to post pics of your food and venue right to their search engine, as well as let users review your restaurant.
Now Google has expanded their mobile-optimized “rich cards” program to include local restaurants (we’re sure Yelp is just thrilled).
Rich cards display search results in a much more visual way. Instead of just text and hyperlinks like a standard search, or small thumbs and text like in a “rich snippet” display, rich cards are displayed in a horizontal and navigable carousel in mobile.
The rich cards results carousel appears a few items down in mobile search. Users can swipe through restaurant recommendations from sites like TripAdvisor, Thrillist, Time Out, Eater, and 10Best, etc. Searchers can also swipe while in the “more info mode” (see animated GIF). It brings a whole new level of intractability and user friendliness to mobile search.
The rich cards also allow for “actions” such as food ordering and seat reservations.
The catch, of course, is that you need to build the rich card yourself. And it takes a little bit of coding knowledge – like AMP HTML (accelerated mobile pages).
The good news for those who aren’t coding wizzes, there are some plug-ins built for WordPress and Drupal websites that should help with the AMP process.
SMS marketing boasts a 98% open rate and 16% click-thru rate. Those are some impressive marketing stats. Here’s more on why restaurants should turn to text market messaging and how to get started.
Be sure to inform your restaurant’s guests, work on a new digital strategy, update your SEO, and keep posting content. You can also take digital marketing services from online companies.
We go over the importance of responding to bad reviews, the steps restaurant and bar owners should take, and a real example of a restaurant owner’s response.
Building a strong restaurant SEO plan is as easy as 1-2-3. Here are three simple tips to follow to improve your restaurant’s local SEO search rank and turn hungry searchers into guests in your seats.
Writing great blog posts for your restaurant can attract guests and improve your sales considerably – here are how you can achieve that.
In today’s restaurant news: farm-to-table restaurant trends, why Texas Roadhouse and Bubba’s are seeing so much growth, how to figure out what digital marketing strategy is right for your restaurant, and more!
A great way for restaurants & bars to stand out from the crowd is utilizing digital technology to entertain guests. Things like digital photo booths, electronic darts, pool & foosball, and interactive tabletop light shows can make for a memorable occasion.
We know they can be a pain, but restaurant digital signage is a restaurant operators best friend when it comes to informing and entertaining guests.
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Looking to use Instagram to bolster your restaurant's social media efforts? Know the app's demographics, the best time to post, and other useful facts in this infographic.
Are you using your restaurant's Twitter account efficiently? Here are 13 great ways you can boost your exposure, entertain potential guests and get them to come back to your eatery.
Social media can be a valuable tool for promoting your restaurant and engaging with potential customers. By implementing these 14 ways to promote your restaurant on social media, you can build a strong online presence and attract new customers to your establishment.