Show off with a cool video!
People love learning, especially if it’s under 60 seconds. Creating short smartphone videos is an easy way to provide an extra marketing boost. Restaurants have a wealth of information that can be shot in a short video and your guests are salivating to watch them.
Specifically, try making videos that teach people how to make a “poor man’s” version of one of your restaurant’s specialties at home. We know, crazy, is what you’re initially thinking — until you realize the power in having fun over-emphasizing in the video that this is a “poor man’s” version of the special and how the real, authentic version is just a five-minute drive away.
Feature these videos on your website and social media feeds. These short videos have proven especially popular for Buzzfeed’s Tastey videos. You may not have the most high-tech camera equipment, but with some natural light and a smartphone, you’re golden!
For bonus points, you can add a step and turn those videos into Pinterest posts. Pinners love them some recipes!
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Win points with hungry parents by keeping sturdy bathroom stools in your restaurants’ bathrooms. It’ll help kids go to the bathroom & clean their hands easier. BONUS: Your squat-preferring guests will also appreciate the leg up.
There’s precious space on your restaurant’s tabletop and an overly cluttered table can kill the guest experience. Here’s tips for doing a tabletop audit to make sure you’re not wasting your restaurant’s prime real estate.
A long guest dwell time is stealing money from restaurant’s pockets. At the same time, trying to flag down a server to put in an order or pay their bill is a huge pain point for guests. Why not kill two birds with one stone with tableside technology?
Restaurant operators can make their life easier and make every marketing buck go further by teaming up with national brands and utilizing their restaurant promotions.
If your restaurant’s tabletops are always a giant mess, it might be time to invest in some tabletop condiment caddies. It’ll help keep tables tidy and condiments easy to find. Your restaurant’s guests and servers will thank you for it.
Struggling to hire the right restaurant staff? Give them an audition. Having your bartending candidates make you drinks, chefs & cooks create you a meal, and seeing how servers interact with guests can give you a better view into if they're the right fit or not.
Does your restaurant have an old cast iron pan collecting dust & rusting away? You can remedy that with household items! Grab a potato, salt, vegetable oil.
Struggling with promoting your restaurant? One great way to enhance your outreach is creating Internet memes! Posting a new, original, and relatable meme can drive social traffic your way and boost interest in your restaurant and make you more relatable to your guests & followers.
Your restaurant revenue lacking? One great way to boost your business's profits is by gamifying staff sales. Just a little friendly competition can earn restaurants a nice chunk of change per week.
NCAA Bowl Season is here. Restaurants & sports bars should market tailgating menus to sports fans watching from home. And at the centerpiece should your tasty chicken wings.