Show off with a cool video!
People love learning, especially if it’s under 60 seconds. Creating short smartphone videos is an easy way to provide an extra marketing boost. Restaurants have a wealth of information that can be shot in a short video and your guests are salivating to watch them.
Specifically, try making videos that teach people how to make a “poor man’s” version of one of your restaurant’s specialties at home. We know, crazy, is what you’re initially thinking — until you realize the power in having fun over-emphasizing in the video that this is a “poor man’s” version of the special and how the real, authentic version is just a five-minute drive away.
Feature these videos on your website and social media feeds. These short videos have proven especially popular for Buzzfeed’s Tastey videos. You may not have the most high-tech camera equipment, but with some natural light and a smartphone, you’re golden!
For bonus points, you can add a step and turn those videos into Pinterest posts. Pinners love them some recipes!
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Struggling to hire the right restaurant staff? Give them an audition. Having your bartending candidates make you drinks, chefs & cooks create you a meal, and seeing how servers interact with guests can give you a better view into if they're the right fit or not.
Does your restaurant have an old cast iron pan collecting dust & rusting away? You can remedy that with household items! Grab a potato, salt, vegetable oil.
Struggling with promoting your restaurant? One great way to enhance your outreach is creating Internet memes! Posting a new, original, and relatable meme can drive social traffic your way and boost interest in your restaurant and make you more relatable to your guests & followers.
Your restaurant revenue lacking? One great way to boost your business's profits is by gamifying staff sales. Just a little friendly competition can earn restaurants a nice chunk of change per week.
NCAA Bowl Season is here. Restaurants & sports bars should market tailgating menus to sports fans watching from home. And at the centerpiece should your tasty chicken wings.
Snapchat Geofilters are great and inexpensive way for restaurants and sports bars to make the guest experience something memorable, while also promoting their big events and locations!
Sometimes in fast-pasted kitchens, we need little cooking hacks to get the job done without too much of our time. One cooking trick is to use the Touch Test to make sure meat is cooked right.
A great way for to keep your restaurant financials low is to buy food seasonally. Not only will it taste better, but it'll keep your restaurant's food costs down.
Hard to keep restaurant tables from getting scratched, but restaurant staff can rejuvinate their tabletops with the help of walnuts and some elbow grease.
With chicken wing prices on the rise, savvy restaurants would be wise to look at bone-wing wing alternatives like cauliflower & seitan to keep costs down.