MARKETING: 3 Tricks to Increase Sports Bars’ Online Reviews
Our favorite athletes need to think about their reputation when it comes to signing bigger contracts and sponsorships/endorsements. It comes down to more than just physical attributes, but it is also their reputation off the field too. They need to make sure they are reviewed in a good light by fans and critics.
The same applies to sports bars, which need to make sure that regulars and newcomers alike have a reason to come to your location. In today’s blog, we’re going to talk about how you can increase your bar’s online review backlog to give people even more of a reason to come to your sports bar.
DID YOU KNOWS…
Want to Start a Fight?
Red Bull and vodka is scientifically proven to start fights, according to the Journal of Psychiatric Research. They concluded that drinking the combo increases the “risk of fighting, violence, and participation in risky behaviors.” Of course, they didn’t study humans but zebrafish. The alcohol and taurine combo made the fix the fish take on more “risky” behavior. Bartenders, bouncers and operators take note!
Strength in Depth?
Soccer is a team sport, but sometimes, a player is so good and performs so much better than the rest of the squad, that the accusation of being a “one-man team” starts to get thrown around. Ronaldo for Portugal, Lukaku in his final season at Everton, and to some degree Suarez for Liverpool -- all recent examples of one player carrying his team. With this in mind, we set out to analyze last season's Premier League to see if there are any other “one-man teams” lurking around. Here are the teams with the highest share of goals scored by one player.
Is Asbestos Set for an Unwelcome Return?
Even though many countries have banned asbestos completely, the U.S. is one of the few developed nations that has restricted its widespread use without introducing a complete ban. Measures were introduced to limit exposure to the toxin such as the 1973 Clean Air Act which banned spray-applied asbestos products for fireproofing and insulation as well as the Ban and Phase Out Rule from 1989 which hoped to eventually impose a complete ban. Environmental advocates claim SNUR will now allow chemical companies to make their own independent decisions about manufacturing products containing harmful toxins such as asbestos, with grave consequences for thousands of Americans.
LADIES FIRST OR SECOND OR THIRD…
Why it matters to you: Restaurants are scrapping this dated custom for a new generation.
Whenever we are eating at a restaurant, we know that most servers will take orders starting with the eldest woman in the group before proceeding to the next and so on. This practice has been the way of the (western) world since for what seems like forever, and nobody ever really bats an eye at it until recently when gender has become more of a conversation. More restaurants have started to work toward a gender neutral process in this regard and are taking diners orders by seat number rather than what gender someone identifies as, leaving the classic service standard of ordering by gender and age in the dust.
This is an important cultural change as more operators are trying to key in on what’s important and what it means to have “good manners” to younger generations. Where “ladies first” and “elders first” was a hard-fast rule for older generations, dismantling that idea for a more equality, gender-neutral approach seems to be more important for Millennials and younger.
If you’re still abiding by the “elder woman first” rule, this doesn’t mean you should nix it. It’s important to take note of your restaurant’s demographic and make sure you’re aligning your policies and processes to your clientele’s wants & needs. If you’re dealing with Boomers and older, you may want to keep “ladies first” as your go-to policy. If your guests tend to be younger, it may help to tap into their cultural ideals. Nixing “ladies first” doesn’t mean all forms of fine-dining etiquette are chucked out the window, but it does mean adapting old ways to a new culture.
SICK AND TIRED OF GETTING SICK AND TIRED
Why it matters to you: Following the latest food poisoning outbreak Chipotle aims to fix their issues once and for all.
Chipotle has had more than their fair share of foodborne illness outbreaks and food poisoning incidents over the past handful of years. We reported on their most recent issue and made some guesses as to how they’d recover from it prior to them commenting on it, but they’ve released a statement on how to move forward. Their answer is more training for their employees.
We agree with their decision as we had guessed the outbreak stemmed from cross-contamination like in the past. The best way to prevent this is through your staff being thorough from cleanliness of their stations and beyond. If your employees don’t have the training, you are running the risk of having issues like Chipotle and that will only lead to lost customers and potential lawsuits. We recommend a little staff meeting every now and again after news such as this as a slight refresher/reminder that cross contamination should always be avoided as a top priority at all establishments.