KAYAK making it easier for diners to compare your restaurant with competitors

For diners, comparing restaurants against one another online isn't the easiest of tasks. It's doable, but usually consists of multiple open tabs and clicking back and forth to compare menus, prices, and ratings.

All that is about to change.

KAYAK, the the travel search site, is planning on releasing a new "metasearch" product that would allow customers to compare restaurants side by side.

It'll allow diners to see what you and your competitors serve side by side on their phones and computers. They'll know how your prices for the same meal compare, and what the quality rating is like. Diners will also be able to make reservations via the app, according to KAYAK's co-founder and CEO Steve Hafner.

The ability to search for restaurants and activities on KAYAK gives our users a more comprehensive experience and the ability to tackle more aspects of their trip planning and management in one place.
— George Zacharia, KAYAK's chief technology officer

It means it's another big name site restaurants need to keep an eye on for reviews and to make sure their online information is consistent and up-to-date -- something we've covered before in our restaurant technology primer.

The search will go beyond restaurants and also compare tours and local events. At the moment, this new search/comparison app is slated to be released in the US by the end of May 2016.

Restaurant image by Graeme Maclean