It can be difficult to keep up with the latest trends and perks that drive customers to visit a restaurant. From selling a unique dining experience to shifting toward healthy menu options, customer priorities are shifting, and so should your restaurant marketing.
Interestingly, 61% of adults would rather spend money on an experience, such as a restaurant or other activity, compared to buying a material item. Beyond just decor, think about functionality for your restaurant. Consider getting customers out of their seats with a shuffleboard or cornhole area. Or, set up communal seating so guest can really feel at home. Maybe run some video game nights.
Similarly, 70% of diners are more likely to choose a restaurant that offers healthy menu options. People are even willing to pay more for healthier food options. By age group, people will pay the following premiums:
Millennials: $3.93
Gen X: $3.58
Baby boomers: $2.59
Seniors: $1.95
Beyond these items, consider what form of advertising resonates most with your customers (of all generations). By 2020, Gen X will make up 40% of all consumers and they notice social, TV, display and word-of-mouth the most.
The following infographic by Valpak explores eight data-driven restaurant marketing ideas, statistics and actionable tips on how to capitalize on the shifting industry and bring in more guests.
Infographic by Valpak.com
A successful restaurant marketing campaign doesn't have to break the bank. Learn how you can build a cost-effective restaurant marketing campaign with smart planning and adaptability.
The restaurant industry has seen a rapid change in how it attracts new customers and retains the old ones. In this, data collection and its right analysis are paramount.
Embracing digital transformation and utilizing a digital ordering system can provide greater levels of convenience for your restaurant’s business with better efficiency and cost-effectiveness. Digital channels have the power to reach more devices on a far broader scale, helping your food brand to increase its customer footprint without the necessity of digital expansion or relocation.
Thanks to COVID-19, restaurants have seen a 783% increase of online orders. But moving your restaurant’s business online can be tricky for some operators — especially high-end restaurants. Here are tips for overcoming online challenges.
Restaurant operators looking to improve their business should look toward big data to help them make informed business decisions.
In today’s restaurant news: data-driven marketing tips for your restaurant, when viral restaurant ads go wrong, what the hottest restaurant trends of the 2020s will be, and more!
In today’s restaurant news: how to create guest personas for better restaurant marketing, why one restaurant is providing staff amazing childcare services, should restaurant cameras be used to surveil staff performance, and more!
In today’s restaurant news: how to make your restaurant more than a place to eat, what data says about your restaurant’s marketing strategy, bad chemicals in your restaurant’s food, and more.
Let’s explore eight data-driven restaurant marketing ideas, statistics and actionable tips on how to capitalize on the shifting industry and bring in more guests.
Food waste is a massive problem in restaurant supply chains. Leveraging predictive analytics to minimize it can help you save money and streamline processes.