MARKETING: How Sports Bars Can Build an Influencer Marketing Campaign to Beat the Slow Season
While the professionals all have an off-season, sports-themed restaurants and bars don’t have that same luxury. Bringing in cash flow year-round is not an easy task, but influencer marketing could be the key ingredient to help sports bar operators and owners beat event the slowest nights. Here are a few tips in the influencer marketing front that can boost the popularity and customers of your sports bar.
DID YOU KNOWS…
Why Menu Translations Go Wrong
Translating foreign menus into English isn’t as simple as grinding words through Google Translate and then hitting print. That’s how you get such delectable dish descriptions such as “chicken wok way,” “chicken in her juice,” and “baba with old rum.” Here’s a culinary translator’s view of why translating foreign menus can go so horribly wrong so easily.
Happy 21st on Your 84th
Being born on Leap Day provides that fun (and yet possible annoying) gimmick of saying you only get a real birthday every four years. Well, if you’re Ryan Reynolds you find a way to make that day extra special for someone. Reynolds, owner of Aviator Gin, helped an 84-year-old woman celebrate her 21st birthday in a way that only Reynolds can do.
Stop Stuffing Potatoes Up Your Butt
For some reason, people think sticking a frozen potato up their butt will cure them of hemorrhoids. For the love of your preferred deity, stooooooop. There’s no medical evidence to support this idea and you’re just wasting a perfectly good potato.
DO YOU MENU LIKE THAT?
Why it matters to you: Great descriptions are an integral element of the perfect menu.
Your menu is among the most important elements of your internal marketing and we are here to assert that you can do better. Like any other process in our industry, menu-writing and development are formulaic and repeatable. This can make the task of creating a menu that influences a guest’s choice and inspires anticipation of their meal a bit less overwhelming. This slide show provides a simple process for writing and creating perfect menu descriptions that will both excite your guests and properly present the dishes you have worked so hard to create.
The slide show begins by suggesting you view the menus of your competitors to see if they are using descriptive and appetizing language to enhance the guest’s perceived value of their food. Likely you will find them wanting. This presents a clear opportunity to differentiate your restaurant by brining your food to life through your descriptions.
It is also suggested that you create those descriptions in three parts: item name, main ingredients list, and sell copy. The sell copy is the best description you can create. Don’t be shy here, pull out your thesaurus and have fun. The simple premise is the more you put into these descriptions the more likely an item is to induce a guest to order. No matter how good you think your menu and descriptions are, we can all use a refresher that improves our most important in-venue marketing strategy: your menu!
[Source: FSR Magazine]
CERTIFIED SAFE BARS
Why it matters to you: Protecting staff and guests begins by getting your bar certified in creating a safe experience for all.
We have often discussed the issues surrounding sexual harassment and assault in our industry. In fact, we hosted a live event where we took a profound look at the conditions in restaurants that allow for circumstances of harassment and assault. But are we doing enough? The folks at SafeBars.org think you can do better and they are here to help you ensure your restaurant isn’t facilitating a horrible environment for guests and staff. In fact, SafeBars.org partnered with us on the aforementioned live event and we encourage you to re-visit that conversation.
The core mission of SafeBars.org is to shift the culture in the restaurant where they partner for training and certification. By having an open and structured conversation with your staff about these issues, you enlist them in combatting the current climate of harassment in our industry. Oh and this clip on the local CBS outlet in Philly shows that it’s also a great marketing advantage. By publicizing your commitment to a harassment-free environment, you are proclaiming to women who visit or work at your restaurant that you are serious about making them feel safe there. That alone should be reason enough to get onboard.
[Source: CBS Philadelphia]
