By Henry Adkins, Contributor
Restaurants spend millions on customer experience but very few of them have cracked the code to make instant connection with them via their logo design. Your restaurant’s logo design is not just a mere symbol to identify your restaurant; it also can be used to display your business values, the emotions that you put into your food, and a way to connect your guests with your restaurant’s history.
In short, you can draw a bright, positive picture of your restaurant via your logo design if you play your cards right and invest in a good graphic designer.
Below are some promises that restaurants can make (to their customers) via their restaurant logo design that you, the restaurant owners, must know.
Amazing Service
Think of the logo design as a seal for quality!
Your restaurant logo design is the first thing anyone would think of when deciding a restaurant and this is your chance to associate one of the many qualities. For instance, you want to impress your customers with amazing service standards even before they try your cuisine, your logo can be used to accomplish the task.
Relatable Environment
Let’s take a step back and start with what your customers truly want in a restaurant. A typical guest wants to eat at a restaurant that gives them a sense of relatability with the place, its interiors, and/or the seating arrangements. What if you could sum this all up in a single restaurant logo design?
Well, Wendy’s has been doing so from many years with is iconic girly logo that was perceived by founder’s, Dave Thomas, daughter. Look closely, from the eyes of a designer, and you’ll identify how it gives a soothing and relaxing feeling to its customers.
Sit with your logo designer and discuss how you can instill such sense of relatability in your restaurant’s logo design and achieve the same effects, too.
Pledge/Commitment
Some restaurants become popular for the unusual steps they take. One famous example is of McDonald’s that is known for its swift service. You enter, you order, and you take your ordered food in less than 10 minutes. No need to wait longer than that and you get to eat.
They don’t stop there but go further and include this promise into their logo design, too. Whenever you look at the golden arches of McDonald’s, you can expect a swift order delivery -- one of the qualities that they’ve maintained over the decades.
So, here’s the take from McDonald’s logo design for aspiring restaurant owners!
You can display your restaurant’s work ethics or commitment via your logo design, and continue winning the trust of your customers even before they enter your premise and order the food.
Hometown Feeling
As stated earlier, a typical customer seeks to eat at a restaurant where she can belong in some way. And when you opt for a new restaurant logo design, keep this point in mind and select a design that gives your customers a hometown feeling.
A common example is of Starbucks that has created such an image that we can easily spot someone holding their coffee or cappuccino at bus stop or railway station. Now, you must think of a similar pattern to make this special connection with your customers. Colors, object, and font selection are all aspects of your logo that you should discuss with your logo designer.
Traditional Touch
Successful restaurants sometimes seek help from their traditional roots to market their food and they instill it in their logo design. This trick is always received well by the customers who are interested in eating at a specific kind of restaurant such as Chinese, Italian or Thai food.
One such example is of Pakpao Thai Food that has kept its tradition alive in its restaurant logo. From font selection to abstract design, they’ve kept everything in proportion to display their priority for the traditional touch in their cuisine that has earned them a special place in the eyes of restaurant goers.
As a restaurant owner, you can amplify your success by utilizing your logo design and giving it a traditional touch just like Pakpao Thai Food did. This way, you can have a fantastic logo design that connects your business to your traditional roots and market your restaurant with an edge over your competitors.
Fantastic Experience
Don’t forget that your guests remember their experiences at your restaurant more than anything else. You, as a restaurant owner, can use this aspect and attach it with your restaurant logo design for creating a strong impression on your customers.
Look at its typographic logo design and recall your most recent experience at Subway. That’s the kind of impact you must have on your customers by recreating such amazing feeling via your restaurant logo design.
Restaurant’s Personality
The trend to seek suggestion is pretty much replaced by a quick search on mobile phones. And you, the restaurant owner, must use this searching habit as an opportunity by optimizing your logo design.
To make it clearer, you must display your restaurant’s personality via your logo design and tell potential guests where exactly they’ll eat. Look at Taco Bell and how they attached their restaurant’s essence into their logo design in a strategic way. Just repeat their mantra to success and make your logo design a mark of success for your restaurant.
9 Professional Restaurant Logo Design to Inspire Your Business
Starting your own restaurant soon? Looking to give your current logo a facelift?
Fantastic! You might be looking for some fresh restaurant logo design ideas and guess what? We’ve plenty to share with you! Come, let us unveil some of cool restaurant logos with you to get you started with the design process.
Upscale Restaurant Logo
These restaurants offer an elite dine-in experience so should their logo! If you’re planning to open fine dine restaurant, you must select the fonts and color scheme very carefully as they will represent your whole business idea.
Select fonts that display a professional and sober feel and make your logo design look perfect at the entry way, on the menu or anywhere you wish to market your restaurant. The right example is of Galvin at Windows that operates from London or Alexandria (from Virginia).
Contemporary Casual Restaurant Logo
Casual! That’s center focus of such restaurants where people can come back to enjoy the coffee, have lunch or hang out after the shift ends but in a casual manner. If you’re planning to start a contemporary casual restaurant, your restaurant logo design should depict this feature, too. For inspiration, you can take Rum Kitchen as an example that has a perfectly designed logo which is nor too upscale neither too funky.
Traditional Restaurant Logo
When anyone goes out for dinner with family, the prime selection metric is to find a place that offers more than just tasty food. If your plans include traditional restaurant, you must ask your logo designer to show you some relevant, traditional restaurant logo designs. Your logo should, essentially, include clean colors and strictly have those fonts that give it a traditional feel to display a long history of your restaurant business.
Fast Food Restaurant Logo
Wendy’s, Burger King, Taco Bell, and McDonalds all have one common characteristic in their logo -- they serve superfast. When you want to run a fast-food restaurant, you must have a restaurant logo design that best depicts your business values as fastest order deliveries can be displayed via graphics. The trick here is that you must show what you do instead of simply having a name of your fast-food restaurant.
Café Logo
One of the famous cafes around the globe are Starbucks, Costa Coffee and Dunkin’ where people spend most of their time to relax after a tough day. If you want to start a café, welcome your guests with a logo that offers such soothing feelings, too. Revisit their logos and you’ll identify one common aspect in each of them -- they offer relaxing and inviting feel via their logo so should yours.
Food Truck Logo
If you want to run your restaurant on the wheels, you must invest in a restaurant logo design that acts as your salesperson. Your logo should act like your restaurant’s ambassador and that’s only possible when you choose the right fonts. To make the process further simple, ask your logo designer to select some rather funky fonts that look good, even when you imprint the logo on your truck’s back such as The Bell & Brisk or The Orange Buffalo did.
Specialty Restaurant Logo
Specialty restaurants tend to bring a foreign culture to our lands and if you want to start such a restaurant as Italian, Chinese, or French, then Paserrini, Bombana, and Giando are some notable names to use as inspiration for your specialty restaurant logo design. Just make sure to display the same feel in your logo as you intend to depict the culture through the menu and food quality.
Themed-Restaurant Logo
The trend of themed-restaurant is peaking gradually and if you tend to start one in your town, you’ve taken a smart decision. You can look at Swashbucklers, The Cat Lounge, and The Fairy Shop Café for inspiration and have your fantastic restaurant logo design ready in the same manner.
Comment below and let us know how you’re using your restaurant’s logo design for promoting your restaurant.
