When setting a date for your grand opening, it is important to anticipate delays with permits and schedule around holidays or seasonal lulls when the locals are out of town.
Schedule a soft opening a week or two in advance of your grand opening date. With a smaller menu of standout dishes, the soft opening will help the staff adjust to the expected rush and smooth out procedures under more forgiving circumstances than opening day. These more relaxed openings often resemble parties with friends, fellow industry workers, and others who helped you get started.
The sympathetic audience will still provide you with honest feedback (before it’s too late) and the staff will appreciate a practice run that doesn’t carry the stress or high stakes of a grand opening.
Soft openings also create a buzz from crucial word-of-mouth marketing ahead of the grand opening, when you want the house packed. There will be a lot of first impressions in the first month. Guests will excuse some speed bumps in service and preparation, but not dysfunction or bad food.
With the grand opening a week or two off, there is plenty of time to smooth out any issues while you send out press releases and invite restaurant critics and other food professionals to your official launch.
SOP & POS