MARKETING: How A Bar Owner Made $59,625 From These 3 Emails [Presented by Bar Restaurant Success]
A big myth in the bar restaurant industry is that e-mail marketing is dead. The truth is e-mail marketing doesn't work -- just like Facebook or newspaper doesn't work -- when you use the WRONG strategy. In this article, you'll see how six owners made between $8,160.46 to $59,625 in sales from send the exact same three emails out. You'll also learn the four rules you must follow when sending money-making emails.
DID YOU KNOWS….
Youtube Will Stream 13 MLB Games Exclusively
Google and the MLB have come to an agreement which will have Youtube and Youtube TV hosting 13 MLB games, exclusively, this season. This comes on the heels of Facebook and MLB scaling back their partnership. Be sure you’ve signed up for the SportsTV Guide to know when these games will air.
Longest Reigning Japanese Emperors
The descent of Japanese emperor Akihito from the Chrysanthemum throne marks the end of a reign of 29 years. This places the him among the top-10 longest reigning emperors of Japan. In fact, Akihito shares rank 7 with Edo period emperor Ninkō (1817-1846) and emperor Go-Murakami (1339-1368), who ruled the Southern court during the time of split courts in the Muromachi period.
Real Life Hamburglar
Canada has a real life Hamburglar and they’re hacking into the McDonald’s app. Dubbed the Quebec Hamburglar, this hacker has ordered thousand of dollars worth of McNuggets and poutine on customers’ accounts. The lack of a response from McD’s has some guests seething. But almost as upsetting is finding out that McD’s Canada has poutine on the menu and the US does not.
A NEW DAY, A NEW WAY
Why it matters to you: It’s time for restaurants to lead in caring for our environment…and it’s good for business.
Now, more than ever, issues surrounding our stewardship of the environment are front and center for guests. They are not only voting on it politically, but are also doing so with their wallets. While the former may have policy implications, the latter is far more important to us as restaurant operators. Let’s take recent moves from both sides of the spectrum to fully appreciate why it’s time for you to assess your own operations impact on our environment before someone else does it for you.
Dunkin’ Brands operates over 11k restaurants worldwide and has been one the biggest purveyors of styrofoam refuse in the world. However, they recognized this was unsustainable and are now rolling out a new paper cup with a recyclable lid. They claim their focus in development was on function and acceptance by consumers. This is a lesson McDonald’s learned the hard way with their recent paper straw debacle. A brand as large as Dunkin’ knowing they have to act is perfect proof that the convergence of policy and practice don’t have to be in conflict.
But good corporate citizenship isn’t the only method available to some operators to promote care for the environment. California is now allowing operators to add a 1% surcharge to their pricing to fund an effort to support farmers in reducing their carbon emissions. While the policy opens the door, it’s up to you do walk through it. The big picture is that you can tout your own efforts at protecting our environment and prove to your community you are in the fight with them. It’s a good strategy and totally confirmed by the efforts of companies like Dunkin’ and even McDonald’s to move the needle.
YOU DON’T KNOW IoT
Why it matters to you: The internet of things (IoT) is finding places in our industry in spite of our resistance to technology.
The Internet of Things (IoT) is one of those concepts that, until recently, was only discussed in computer science departments at major research universities. Succinctly described by Wikipedia, IoT is the extension of Internet connectivity into physical devices and everyday objects. Think about your car sending diagnostic information to the manufacturer to ensure it’s running correctly and then notifying you if it’s not. If you use your imagination, you can likely divine a variety of ways that would be helpful in the restaurant industry. Well, it turns out you don’t have to because manufacturers are now including integrated design that embeds IoT capabilities into their equipment.
How many times have you been surprised by a cooler going down on a Saturday? With an IoT integration, not only does the cooler report its temperature regularly, it also uses machine learning to anticipate the patterns in temperature change that point to an imminent failure. Thus, the device data is then used to notify you that an issue exists before it ruins thousands of dollars in food by its failure.
This technology isn’t limited to equipment management/maintenance, but that category is an obvious place to enjoy its benefits today. There will be others and it’s up to you to open up to their possibilities in improving your operation.
[Source: Modern Restaurant Management]