Building a strong restaurant brand goes beyond the logo. It also includes how your staff interacts with guests, your value and mission, and more.
The rise of urban dining and small-format restaurants means operators have less space to utilize. Here are tips for building a world-class compact kitchen are your restaurant.
Learn all about leveraging local partnerships to expand your reach and grow your business through collaboration and community impact.
In President Trump’s “One Big Beautiful Bill Act” is a “no tax on tips” provision. However, the rule isn’t as clear cut as the restaurant industry would like. Here’s what counts and what doesn’t.
Emailing is very important in the restaurant business. They are effective not only for informing customers, but also encouraging them to visit you again to make a purchase. Furthermore, via this channel, you can inform your guests about new offers and promotions in your restaurant. However, do you know how to write a welcome letter to pique your customers' interest?
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Is TikTok a secret weapon for your restaurant’s digital marketing strategy? We look at the marketing power & benefits of restaurant TikTok accounts, including reaching a younger audience, influencer marketing, and more.
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Food & beverage technology is growing rapidly. Here are six restaurant technology trends in 2022 operators should keep an eye on.
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Sick building syndrome is a lesser known and quiet threat to bars and restaurants. Here’s how to know if your restaurant is suffering from it and what steps to take.
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If you just opened a new restaurant, you need to work extra hard at marketing to guests and your neighborhood. Here are 10 ways new (and old) restaurants can best get in front of customers in 2022.
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Here’s what your bar or restaurant can learn from some of the most Instagrammable restaurants in the world. From unique décor, fun colors, interesting lights and more!
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There’s no one-size-fits-all to monitoring your restaurant’s financial healthy. But careful planning and attention to detail can ensure your restaurant will be well-equipped to sustain financial success in both the short- and long-term.
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2022 is off to a rough start for restaurants with both a staff & stock item shortage. But that doesn’t mean restaurants can let their marketing efforts fall flat.
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If you’re looking for a great way to bring in new guests and improve staff retention, consider joining The Rail’s Bartender Ambassador Program.
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While meal kits & meal delivery services have traditionally been a competitor to restaurants, there’s great growth opportunity for operators who can capitalize on the trend.
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