If you want to supercharge your restaurant’s bottom line, you may want to turn your attention to “silver spenders,” consumers aged 59+. They’re outspending every other generation currently.
Attracting Silver Spenders to Your Restaurant
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Restaurants that want to beat out the competition need to focus on the guest experience to adjust and cater to shifting customer demands.
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If you want to supercharge your restaurant’s bottom line, you may want to turn your attention to “silver spenders,” consumers aged 59+. They’re outspending every other generation currently.
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While the restaurant industry harps on Boomers & Millennials, operators shouldn't forget to market to their restaurant's Gen X guests & customers. Here’s why & how.
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When segmenting your customer base for marketing campaign ideas, make sure to take generational tendencies into account. Here are some key points to keep in mind when creating your next big campaign.
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