Restaurants are uniquely positioned to expand into new channels that strengthen the brand while unlocking fresh opportunities for growth. With the right strategy, revenue diversification can enhance stability and deepen customer loyalty.
In an industry that faces rising operational costs and increasing competition, cultivating local brand loyalty is one of the most reliable ways for restaurants and bars to strengthen their position and thrive over time.
Discover smart ways restaurants grow through smart partnership opportunities that boost efficiency, loyalty, and long-term success.
Learn how to create a profitable, flavorful, healthy menu that meets customer preferences, from plant-based options to lean meats and smart cooking methods.
Your restaurant’s website needs to be more than just a place to list menu items and hours of operation. It needs to also drive business such as online orders. Here are some design tips.
Share
Follow
Emailing is very important in the restaurant business. They are effective not only for informing customers, but also encouraging them to visit you again to make a purchase. Furthermore, via this channel, you can inform your guests about new offers and promotions in your restaurant. However, do you know how to write a welcome letter to pique your customers' interest?
Share
Follow
Is TikTok a secret weapon for your restaurant’s digital marketing strategy? We look at the marketing power & benefits of restaurant TikTok accounts, including reaching a younger audience, influencer marketing, and more.
Share
Follow
If you just opened a new restaurant, you need to work extra hard at marketing to guests and your neighborhood. Here are 10 ways new (and old) restaurants can best get in front of customers in 2022.
Share
Follow
Here’s what your bar or restaurant can learn from some of the most Instagrammable restaurants in the world. From unique décor, fun colors, interesting lights and more!
Share
Follow
2022 is off to a rough start for restaurants with both a staff & stock item shortage. But that doesn’t mean restaurants can let their marketing efforts fall flat.
Share
Follow
If you’re looking for a great way to bring in new guests and improve staff retention, consider joining The Rail’s Bartender Ambassador Program.
Share
Follow
Social media influencers are a great and inexpensive way for restaurants to market their business. Here are tips for working with a restaurant social influencer, and some ethical and practical considerations.
Share
Follow
Be sure to inform your restaurant’s guests, work on a new digital strategy, update your SEO, and keep posting content. You can also take digital marketing services from online companies.
Share
Follow
According to a recent Nielsen study, the key to a successful social media influencer campaign is two fold — create relatable content and create authentic content. We dive into how restaurants can do just this.
Share
Follow
